I never use a recipe, and it’s just whatever I’m in the mood for at that moment, but it’s good to have a plan going into it to help with purchasing ingredients. Your face works.” Making the videos is also just so fun. My face was never on there, so it’s funny that now my marketing team is like, “Melissa, it works. It used to be that when we would post a picture of me on Instagram, it lowered engagement. Now, everywhere I go, people recognize me. This takes the entire day, but even with 1,000 other things to do as CEO, I make it a priority. Every Thursday at my apartment, I film a bunch of recipes that will be posted on the Instagram and TikTok pages. I came home to my social-media manager at my apartment to start Content Day. I love how it’s one square mile I walk everywhere, and I see and interact with people that I love wherever I go. I’ve lived here for eight years, and it’s the best-kept secret. One of my best mom friends told me she needed fresh air, and so did I, so we walked up Washington Street, the main street in Hoboken. We got out the door at 8:09 a.m., which is the very last minute we can leave for them to be on time for school. I love food, but I’ve been like this my whole life. My 7-year-old had Cheerios and milk for breakfast, and my youngest had maybe one bite of a Nutri-Grain bar she had been begging me to buy and then said she didn’t want anymore. Packed their lunch and told them to do each task multiple times: “Get dressed, get dressed, get dressed,” “Do your hair, do your hair, do your hair,” “Get your shoes on, shoes on, shoes on.” (If you’re a mom, you know.) In the midst of making their lunch (toasted sourdough with butter and salt, sliced red pepper, mozzarella balls, and dark-chocolate chips), I took my probiotic in water, followed by turmeric and black pepper in water, which makes me sound like an insane person. I usually start with the gym, but I was recovering from a delicious stomach bug, so I took the morning off. I am a creature of habit and do this every morning. Then I had a small glass of room-temperature water with the juice of half a lemon and salt.

I woke up around five and drank my cold brew, like I do every morning. “I’ve been told by professionals,” Ben-Ishay says, “that I might be slightly addicted to productivity.” workouts, meticulously scheduled back-to-back meetings, child care, and daily neighbor hangs in Hoboken. That means a book tour in addition to her usual routine: 5 a.m. Now, she’s as well known for her tie-dyed desserts as she is for her salads (especially a chopped green goddess with 25 million TikTok views) - so much so that her new book, Come Hungry: Salads, Meals, and Sweets for People Who Live to Eat, will be out next week. Since 2004, Melissa Ben-Ishay’s name has been synonymous with bite-size cupcakes: The co-founder and CEO of Baked by Melissa kept a low profile at first that changed after she began posting cooking videos to the company’s social-media accounts. “When you need something quick because maybe you’re on back-to-back calls all fucking day, cottage cheese is such a great thing to have.”

Amy freeze hot